How do i get rid of the crease on my outer eye?

it sometimes gets red and irritated. Its almost like crows feet, but it is not a wrinkle, its like a natural creaseformed in my eye. i look around at other people my age and they dont have it! is it just the shape of my eye? lately ive been puting lotion on my eyes and the crease daily to help soothe it and minimize the appearance of it, it seems to be helping with the redness but its still there. Would eye creams help or can i do nothing about it? it seems like the crease is where my cheek bone/face plane or whatever and brow bone meet, so the skin there is not wrinkly, but its thin and often red. coverup hides it, but id like it gone!