How to make a choice between JVC LT-32E478 and Toshiba 32HL67?

i say toshiba all the way. i am a big toshiba fan and i own the 32" toshiba it is an excellent tv witha great picture. toshiba has been puting allot of effort in to their lcds in the past few years and it has shown. thats my choice. although i like jvc as a company also to me these dont compare with thier lcds to toshiba. now if you were to say compare sony or samsung lcds to toshiba , that would be a harder decision, but i would still choose toshiba. good luck